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Spectator and Fanbase
Every year, between 250,000 and 300,000 spectators follow the British Truck Racing Championship!
A typical truck-racing spectator is male, between 25 and 45 years of age and works in the truck industry or related industries.
A family day out
Most of our fans bring their families as truck racing offers a high degree of entertainment with a mixture of offers suitable for people of all ages and because it is famous for its open and family atmosphere at the paddock.
All BTRC events have a high entertainment support programme which appeals to people of all ages! Besides the race trucks, pickup trucks and legend cars will also compete at all of the events in the UK! Even off the track, spectators will find a lot to explore.
There will be exhibition & truck display areas supported by the transport industry, manufactures and support companies, stunt shows, live concerts, fireworks and family fun zones.
Remarkable media exposure for your brand
The British Truck Racing Championship features a remarkable media exposure!
For further improvement, Truck Sport UK intends to increase the media exposure and coverage even more enlarging the amount of news getting published, approaching additional areas/platforms used to distribute the news and, probably most important, being very fast and up-to-date when publishing news.
Truck Sport UK generates news about the teams and their drivers, the championship and its background stories.
The distribution is done through a media mix including TV, classic media (magazines & newspapers) and social media (Facebook, Twitter & Instagram)
TV exposure for your brand
The British Truck Racing Championship is the only truck racing championship covering all races on TV!
The championship has a 90 minutes TV broadcast at primetime on top motorsport TV channels across the UK and internationally in approximately 50 countries.
With additional future broadcast interest in other continents such as India and USA. Each event is broadcasted on up to 10 different times/dates.
Programmes regularly feature in the Top Ten viewing figures!
VIP Hospitality Area
For all championship and team partners, Truck Sport UK has a VIP hospitality area at the events where the guests can experience a unique weekend close to the teams and drivers! Truck Sport UK also has a fan activity zone at the paddock where spectators can buy merchandise articles, meet the drivers and get autographs!
Sponsorship on different levels
Because of the vast amount of activities both on and off the track during the BTRC events, Truck Sport UK are exclusively able to offer a wide range of possibilities to increase companies’ brand awareness, promote products, reach target groups and strengthen customer loyalty.
There are different packages available which fit the individual company needs and budgets: from full-championship title sponsor to individual-event sponsorship and through to product/service support partner.
Possible sponsorship options include:
- Branding on one or several race trucks
- Branding in TV footage
- Area at the paddock for sponsors to exhibit
- Grid girls
- Logo on the official website, Facebook and twitter
- Reports in race-circuit programmes and truck-related magazines
- VIP hospitality tickets
- Branding on official championship merchandise articles
- Branding on the trophies